Agatha Capacchione

In May 2017, Agatha founded The Ashima Group, a full-service communications agency dedicated to pursuing earned, owned and paid media opportunities for its clients. The Ashima Group specializes in public relations, content development, social media, and partnership marketing. 

Agatha’s experience marketing with brands from agency and in-house produced important, powerful campaigns for clients spanning international hotel brands, luxury fashion, inventors, chefs, professional athletes, hoteliers, and non-profit organizations. She’s actively involved in strategy development, client and media relations, social media outreach, and securing big hits for clients in coveted outlets including The Wall St Journal, GQ, The New York Times, Departures, CNN and NBC’s The Today Show, among others. 

Career highlights include managing consumer PR and CEO-transition for lululemon athletica; launching the new brand identity for Westin Hotels & Resorts; spearheading a partnership with His Holiness the Dalai Lama; opening Salvatore Ferragamo’s flagship store in NYC; and developing the premier culinary event Cayman Cookout with Chef Eric Ripert in the Cayman Islands.

Agatha is fluent in Italian and married to a NYC Chef /Owner of multiple restaurants and bars in Manhattan.

Amelie Bruzat

Amelie’s expertise and passions span restaurants, wines and spirits, travel, hotels, ski/snow, lifestyle clients, and she has developed countless PR campaigns for prominent brands all over the world. She has planned and executed product launches, facilitated events, hosted press trips and coordinated media tours for clients spanning Alterra Mountain Company and Ikon Pass, The Ritz-Carlton Hotels of New York, Westin Hotels & Resorts, Accor Hotels, Fairmont Hotels & Resorts, countless Relais & Chateaux properties (Eden Roc at Cap Cana, The Little Nell, Hotel Caesar Augustus, etc.), restaurants Legacy Records, Charlie Bird, Pasquale Jones, Gunter Seeger NY, Atrium Dumbo, The Good Batch, to name a few. 

Over the past decade, Amelie has developed robust media relationships with a variety of food, spirits/cocktails, travel, design, real estate, fashion, business and lifestyle media, leading to client coverage in top national outlets such as Food & Wine, The New York Times, The Wall Street Journal, etc. 

Born and raised in France, Amelie has called New York home these past 15 years after living in Paris and Madrid.