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adjective: limitless

The communications landscape is rapidly evolving, offering limitless possibilities for brands to get their messages out to the right audience. Knowing how to navigate that landscape is our specialty. Based in New York and founded by Agatha Capacchione in 2017, The Ashima Group offers a tailored approach for brands looking to cut through the clutter and focus on intelligent communications.


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Agatha Capacchione

Founder, Strategist

Agatha’s diverse PR expertise spans the worlds of culinary, travel, wellness, fashion, design and technology. Driving her team to provide wholly-inspired and fully integrated strategies, Agatha excels at developing and implementing creative communications programs that deliver. The Ashima Group specializes in public relations, content development, social media, and partnership marketing.

Agatha has produced powerful campaigns for brands while in-house and on the agency-side for clients spanning luxury fashion, LEED-Certified buildings, restaurants, hotels, and non-profits. She’s actively involved in strategy development, client and media relations, social media, and partnership development. Her experience in travel and lifestyle marketing has enabled her to lead projects for travel clients as well as crossing over to lifestyle by working on Olympic campaigns in Beijing (2008) and Vancouver (2010).  

Career highlights include managing consumer PR and CEO-transition for lululemon athletica; launching a partnership with His Holiness the Dalai Lama; unveiling a significant archeological discovery with the Smithsonian Museum and the Colonial Williamsburg Foundation; opening Salvatore Ferragamo’s 20,000 sq. ft flagship store in NYC; and the sinking of the USS Kittiwake as a diving destination in the Cayman Islands.

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Amelie Bruzat


Amelie’s expertise and passions span travel, hotels, ski/snow, lifestyle clients, restaurants, wines and spirits, and she has developed countless PR campaigns for prominent brands all over the world. She has planned and executed product launches, facilitated events, hosted press trips and coordinated media tours for clients spanning  The Ritz-Carlton Hotels of New York, Westin Hotels & Resorts, Accor Hotels, Fairmont Hotels & Resorts, countless Relais & Chateaux properties (Eden Roc at Cap Cana, The Little Nell, Hotel Caesar Augustus), Ski Utah, The Mountain Collective, Squaw Valley Alpine Meadows, Charlie Bird, and Pasquale Jones, to name a few. 

Over the past decade, Amelie has developed robust media relationships with a variety of travel, food, design, real estate, fashion, business and lifestyle media, leading to client coverage in top national outlets such as Departures, Robb Report, Travel + Leisure, Conde Nast Traveler, The New York Times, Elite Traveler, Fast Company, among others.

Born and raised in France, Amelie has called New York home these past 12 years after living in Paris and Madrid.

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Natalie Cohen

Social Media Strategist

Natalie Cohen is a freelance photographer and Social Media Strategist who supports clients by building and engaging with online audiences. 
Before joining our team, she earned various degrees from the University of Michigan and Columbia University. Her portfolio includes marketing, graphic design and social media for restaurants, startups, and distinguished luxury jewelry brands. 
Originally from Mexico, Natalie enjoys new adventures and traveling the world. Being able to capture different cultures through their foods and their culinary experience is her form of a “food high.”

Here’s Who We’ve Worked With